Guiding brilliant, values-driven leaders who know they have more to contribute and are ready to transition through old patterns of shrinking themselves.

SERVICES

1-1 coaching

One - one Coaching

For mid-life change-makers ready to stop belonging, and start becoming.

You've spent years fitting in, on autopilot, holding it together. You've done the work, built the career, played it safe when you needed to. And now something in you is asking a different question: is this it, or is there more?

This is coaching for that inflection point. Not a fix. A becoming.

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Change:Maker Collective

The Change:Maker Collective is an online home for purpose-led people who feel drained, disillusioned, or isolated while doing meaningful work.
It’s built for those in remote, hybrid, or fractional roles — freelancers, solopreneurs, and founders who often lack the steady support and structure they need to thrive.
If you’re committed to doing good and want to feel good while doing it, you belong here. We welcome change agents across climate and social change, conscious business, culture, and beyond. This is your space to build resilience and deepen your impact, supported by a warm, practice-led community.

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Solo Walking Retreats, Cornwall

Solo / two-person walking retreats are for purpose-led professionals who are over-full - too much input, too much responsibility, not enough space to hear their own thinking.

Set in wild Cornwall, these three-night retreats combine long walks, solitude, and gentle guidance to create the conditions for genuine rest, clarity, and reconnection with what matters. If you're a change-maker, leader, or founder who knows that the next chapter won't be found at a screen - and that your body, as much as your mind, needs space to think - this is for you.

Come to slow down, to walk, and to become.

More coming soon
 

  • “I've had coaching before, but until I started working with Joey I hadn't really 'clicked' with any of them. She challenges me, stretches me and celebrates with me. Every session I feel like I unearth a valuable new piece of information. Working with Joey, I have been able to clarify my own professional and personal goals and start working towards them. Each time we speak, I am able to delve into a topic that is of interest and importance to me, and explore it more deeply and fully than I would otherwise. It's a hard process, but ultimately it is helping me to become the person I want to be - at work and at home. Oh, and we also always have a good laugh, too!”

    —

    Kim Croasdale. Strategy Advisor at NHS England and NHS Improvement

  • “Working with Joey is life-affirming and life-transforming. I've been working with her on and off for 8 years, returning to access her wisdom, perspectives and support when I need to be reconnected to my goals, values and life purpose. She has helped me connect with my dreams, get clear on my own voice, and make choices that have made my life more fulfilling and alive. Joey is warm, supportive and very curious about what you want your life to be. I would recommend going on the coaching journey with Joey to anyone, and especially to people working in mission-driven sectors who want to make change in the world while thriving themselves.”

    —

    Philippa Ward, Head of Organisational Development, FareShare

  • "Joey is a fantastic coach, and I've really valued the time I've had with her. I consistently felt challenged to explore things I had not explored before whilst feeling incredibly supported to do so. I'm looking forward to putting the work we have done into practice and seeing where it takes me, knowing I can come back to Joey to set and meet new goals and continue to grow."

    —

    Sarah Draper

  • As the founder of a small purpose-led agency, working with Joey has enabled us to flourish. It has provided structure, a framework, belief, vision, clarity and purpose. It's been transformational to our agency and I know we wouldn't be where we are today without her support.

    Since working with Joey we've shifted the focus of our work as an agency to just focusing on the projects that really inspire us, to taking on bigger more impactful projects, and believing that we can take the next upwards steps as a business.

    I have already told everyone I know about how incredible Joey is, I'm evangelical about it!

    —

    Ben Mann

  • As the founder and sole director of a small non-profit company on a steady growth trajectory, working with Joey over the past year has been so incredibly supportive and transformative. I feel that I've grown into my leadership role in a deeply authentic and well-rounded way thanks to our work together, to the point that I now feel comfortable with the label of 'leader'.

    I've managed to craft values-driven systems and ways of working, and to navigate all sorts of expansive opportunities and unexpected challenges, with Joey's multifaceted accompaniment. Our calls have given me precious space to reflect on my own patterns as a leader, and to define what great looks like for the company and team as it grows - then take concrete action towards making this a reality.

    Working with Joey feels like being accompanied on life's adventures by the most generous, compassionate, attuned and perceptive friend. She brings such a broad range of styles to her coaching - flexing to whatever is appropriate in a given moment or call, and checking in as she does this with care. I'm so grateful for her ongoing support with this journey!

    —

    Laura Forrest

  • Working with you Joey has been an incredible experience over the last 8 months or so. You have brought so much warmth, encouragement and support to our sessions, I have really felt like I’ve had an ally in my process of re-evaluating what matters to me and the path I want to take next. Your gentle curiosity, expansive, and at times challenging approach and a comprehensive toolbox of coaching skills and techniques have all helped me to work through some long held blocks and beliefs and have helped me slowly release old and inefficient ways of being and thinking and to step into a whole new way of relating to life. I am not a completely resolved and neatly packaged human being who now has ultimately clarity and a fully fleshed life plan, but I’ve realised I don’t need to be and have those things. I instead feel clearer in who and how I want to be, the direction I want to head in and have some helpful tools to discern the next steps and how to create a plan of action. Thank you for all the time, energy and care you have given me over these last 8 months, it has really been a great support to me - I don’t quite know where I’d be without it!

    —

    Katrina

ABOUT

I am a professional coach, facilitator and a retreat host. I work with purpose-driven leaders and small business owners, supporting them to create a solid foundation in their lives and a powerful and intentional impact in their work and the world. In my other life I live with my daughter, husband and dogs on the Lizard Peninsula in Cornwall, where we spend as much time as we can on the beach – usually in the rain!

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